SINCE 2010/12/11

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Iwashita Laboratory Website

CHIBA INSTITUTE of TECHNOLOGY

Faculty of Social Systems Science

Department of Management Information Science


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丂丂丂仚Measurement of influencer contribution:


丂丂丂丂Although the affiliate market size is slowing down, it is expected that

丂丂丂the market size will continue to increase as the number of companies that

丂丂丂lift the ban on side businesses is increasing due to the recommendation of

丂丂丂side businesses as part of the government's work style reform.

丂丂丂丂However, in recent years, personal information protection has tended to

丂丂丂be stricter due to the growing disgust and distrust of targeting Internet

丂丂丂advertisements. There is a concern that the tracking system may not function

丂丂丂properly due to the influence of Apple and Google restricting cookies such as

丂丂丂ITP (Intelligent Tracking Prevention). Regulations that are updated daily raise

丂丂丂concerns about whether affiliates are receiving accurate rewards.

丂丂丂丂Therefore, it is necessary to prove that ASP (Affiliate Service Provider) is

丂丂丂paying affiliates a fair amount of money more than ever. In this research,

丂丂丂we will extract the problems of affiliate services that are expected to have

丂丂丂a great impact in the future, and examine the mechanism to reduce the anxiety factor

丂丂丂of affiliates.






 


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